Metal for iPhone

If the title conjures up images of podgy middle-aged leather-clad, death thrash musicians flicking their tongues at the camera, think again. Despite the title, this Spanish magazine is unlikely to give page space to ACDC clones. Well, not unless it was all done in a terribly creative and ironic way…

Arriving on the scene in 2006, this Barcelona-based title with an international team has rapidly captured attention with its particular position. Under Yolanda Muelas’ direction, Metal is a magazine that mixes luxury and the quintessential, giving equal time to the more erudite and conceptual throes of fashion, film or music alongside the crypto-documentary naturalism of the street.

Lessons learned from the nineties’ emphasis on showing fashion as a transient and matter-of-fact thing occurring in gritty real surroundings have been retained. But, in Metal, these ideas are teased out further and complemented with daringly theatrical and OTT presentations, whether of fashion, celebrity or hip street culture.

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